Brand Identity

Once the brand platform or positioning is established, we bring it to life. This typically involves design development but can also mean simply creating a verbal brand and messaging platform. The goal is to create lasting, engaging brand experiences that support the brand idea. At its best, a strong visual identity captures the essence of an entire brand in one powerful signature. It expresses vision, sets the brand apart from competitors and is an enduring, memorable and compelling signpost for customers, employees, volunteers, shareholders, the public— anyone who is engaged by the brand. We believe identity design is as much a disciplined strategic endeavor as it is an artistic and creative one… but it must always be differentiating and timeless.